Leadership from Behind, Committed to Moving Forward.

With extensive experience in UX/UI, I design intuitive interfaces that deliver results.
Addressing challenges and guiding projects that promote innovation and improve user experiences for everyone involved.

Download Resume / Portfolio as PDF

Education

Bachelor in Visual communication, Art'com Sup school of design, Casablanca, 2020-2021
Graduated with Honors, GPA: 3.8/4.0
Capstone Project: "Breast Cancer Campaign" — Developed a visual identity for a breast cancer awareness campaign.
Relevant Courses: UI/UX Design, Photography, Digital Illustration, Branding, Marketing

Bachelor in Visual communication, Art'com Sup school of design, Casablanca, 2020-2021
Graduated with Honors, GPA: 3.8/4.0
Capstone Project: "Breast Cancer Campaign" — Developed a visual identity for a breast cancer awareness campaign.
Relevant Coursework: UI/UX Design, Photography, Digital Illustration, Branding, Marketing

Experience

Led UX/UI design of Morocco’s national Telemedicine Platform, serving over 14 million citizens in rural areas. Project was officially endorsed by His Majesty King Mohammed VI and adopted by the Ministry of Health as a national model.
Designed the full UX/UI of a Smart City Lighting Management Platform, empowering municipalities to remotely monitor, control, and optimize urban lighting systems through real-time dashboards and IoT-based infrastructures.
Designing end-to-end UX/UI of a Hospital Information System (HIS) covering patient records, clinical workflows, staff scheduling, medical logistics, invoicing, and pharmacy stock. this solution made for real public hospitals in Morocco.
Engaged in weekly cross-functional design critiques, collaborating with developers, project managers, and stakeholders to iterate rapidly and ensure alignment between technical feasibility and user needs.
Produced interactive e-learning experiences for Collège LaSalle (LCI Education Group), a global Canadian institution, including full course builds using Articulate Rise, instructional video production, and module-level QA.
Contributed to international ad campaigns at J. Walter Thompson, working with senior art directors on concept development, visual strategy, and storytelling for clients like Nestlé, Renault, and Bosch

Skills

Proficient in Figma, AdobeXD, Sketch, Adobe Creative Suite, Articulate Rise, Storyline
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Strong problem-solving abilities and effective teamwork skills.

Proficient in Figma, Adobe Creative Suite, and Framer.
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Excellent problem-solving skills and attention to detail.

Awards & Recognition

Royal Endorsement

@2023

Telemedicine system officially presented during a national ceremony presided by His Majesty King Mohammed VI. Platform recognized as a critical component in Morocco's digital health reform.  

Associated with ABA Technology Group.

Adobe Live

@2019 and 2021

Selected by Meg Lewis & Adobe as the best creative concept for a moodboard-based branding challenge.
Project featured of UI concept for a Smart TV streaming app featured in Adobe XD Creative Challenge